In Search of Meaningful Food
15.11.14 > 29.11.14
(galleria +) oltredimore presents In Search of Meaningful Food, a research project by Francesca Zampollo, supported by Auckland University of Technology, New Zealand. In Search of Meaningful Food is a reflection on the meanings attributed to food products, and therefore, on the personal, and impossible to foresee, relationship between people and food products during and after consumption. Food products are designed with a specific function, and to elicit certain emotions. But, what happens really when people buy and use these products? A range of uses and contexts are applied to the food product and many unpredictable meanings are applied to it, creating emotional memories that often follow people throughout their life. In Search of Meaningful Food is about those memories and those meanings, showcasing the connection or discrepancies between design intentions, and how food products are actually lived.
Through an international open call, Francesca Zampollo is collecting videos by people who want to share their own personal meaningful foods. An overall video made of all individual contributions will be shown throughout the gallery opening hours.
Every Saturday Francesca Zampollo will meet the public of the gallery:
H. 3 pm FOOD DESIGN WORKSHOP (reservation up to 20 people)
How do you design food? How do you generate ideas for new dishes? What does a Food Designer do? In which way can design help the Chef to become a Designer? These are some of the questions that will be answered in this interactive workshop where participants will be introduced to two methods used to generate innovative ideas: Thoughts for Food Cards designed by Francesca Zampollo to take advantage of all the aspects that influence the food perception and the same technique used by chef Ferran Adria to refine an idea and create an initial prototype.
H. 6.30 pm INTERACTIVE TALKS (reservation up to 20 people)
Saturday November 15th, Food Design: an introduction to the discipline and sub-discipline
Saturday November 22nd, Food Design: from the senses to the memories
Saturday November 29th, In Search of Meaningful Food
Francesca Zampollo is Senior Lecturer at the Industrial Design + Innovation department at AUT. Francesca has a PhD in Design Theory applied to Food Design. She is the Principal Editor of the International Journal of Food Design published by Intellect. In 2009 Francesca funded the International Food Design Society, and since then organized the First International Symposium on Food Experience Design (London, November 2010) and the first academic conference on Food Design, the International Conference on Designing Food and Designing for Food (London, June 2012). She is an award winning Food Designer, with her most successful product, the chocolate snack Unico in production since 2006, and she is regularly invited to participate to academic and non-academic conferences with talks on Food Design and Innovation.